Having worked in the agriculture industry from a very early age Chaudhry Muhammad Altaf has now over 50 years experience in marketing Pakistani fresh produce in the Middle East. Mr. Chaudhry started his business in the U.A.E and in Pakistan during the early 1960s and since then has established strong supply network and strong presence in the Middle Eastern markets.
Mr Chaudhry has a strong interest in developing future markets for Pakistani produce.
Mr Chaudhry is a very well suited for his position as Chairman of our company and is well networked in the business communities in U.A.E, Pakistan and Iran.
Mr Chaudhry is a keen follower of Pakistani politics with good working relation with the Pakistan Muslim League (N) and the Pakistan People's Party.
Mr Chaudhry is also the President of Pakistan Muslim League (N) U.A.E wing and a proven significant fan of Mian Muhammad Nawaz Sharif.
Born in 1975, Mr Faisal from a very early age followed the footsteps of his father and after attending the American Intercontinental University and Georgia State University, Atlanta, U.S.A he positioned himself to support his father in growing and establishing the family business to its current state.
Mr. Faisal has adopted a dynamic approach based on his business philosophy which is to learn and grow his knowledge base with constant interaction at all levels of the agriculture industry global value chain around the world.
Pursuing this philosophy Mr. Faisal has been actively involved in voluntarily assisting the USAID Pakistan initiative PISDAC, the Pakistan - Australia Agriculture Sector Linkage Program, the PHDEB and has regular active participation at fruit congresses around the world.
Mr. Atta ur Rehman is a well experienced broker of fresh fruits and food stuff. Now taking responsibility to deal with the farmers. He had joined the family business at a very early age and has gained some of the very important tricks of the trade.
He is also responsible for successfully upgrading our premises in Bhalwal and looks forward to lead Fruiti Fresh with his hand on management skills. He also Initiates and coordinates major projects (e.g., plant layout changes, installation of capital equipment, major repairs, etc.)
Mr Umer is a practicing accountant currently working in Sydney Australia and also a member of the family who has always pursued his interest in finance. Mr. Umer currently works for an accounting practice as an Audit Manager and has experience with both government and non-government organisations and Australian government AID contracts.
Mr Umer will be an independent member of the team and will be providing his independent views on the future direction of the company and will also be providing valued feedback on the financial aspects of the business.